Applications of AI and Machine Learning in financial services
Customer engagement has been proven to have a multiplier impact on the bottom line. But, customer loyalty no longer comes down to traditional product centric strategies such as price, quality, features or even sales capabilities. Today, the best customer retention strategies are those who provide personalized experiences and forward-thinking banks and insurers are leveraging upon the emergence of AI and machine learning to boost customer engagement.
That’s why AiDA Technologies is powering leading banks and insurers to create more impact from targeted sales efforts.
Across investment, deposit and loan accounts
Signals good customer profiles for future acquisition
Recommends the right product to the right user at the right time
Alerts for customer disengagement to enable proactive action
While the words ‘scale’ and ‘marketing’ have spammy implications due to old marketing methods, this is no longer the case. Spam-like tactics are, and should remain a relic—the mantra moving forward is personalisation at scale. With artificial intelligence and machine learning banks and insurers can make generic marketing personalised, but without sacrificing scale.